Marketing Design:
Pathways to Attract Your Audience
Do you as a business owner:
With the Pathways package, you find out how to design a strategic plan for marketing your business or organisation. This step-by-step approach, helps you attract and engage followers and customers, using in-person and online methods.
Benefits
Pathways is ideal if you are confident about Production and need to focus on Marketing Design. It helps you design a marketing plan that plays to your Strengths and Stories. Together we dig deep into your current business, covering 5 elements of marketing plan design.
Branding
Develop a strong know-like-trust factor with potential members or customers through a compelling business narrative
Products and Services
Clarify your products, services and/or causes for successful online and in-person promotion
Proposition
Confidently represent your business to potential customers so they highly value what you offer
Problem
Define the problem your potential customers share so that you can speak directly to their concerns
Market
Clearly identify potential members or customers so you know exactly where to find them and what they want
Then together we:
The 5 elements and marketing design are always work in progress. After this coaching you will know how to improve them into the future.
NB This package focuses on marketing design. If you are interested in combining design with production of marketing materials, products and/or services, refer to Produce Your Complete Marketing Strategy.
The Support I Provide
Develop and Integrate Your Marketing
I approached Chris initially because I was looking for help preparing a website for my new coaching and training business. A key thing I learned early on from Chris is that website preparation is only partly about graphics and design – what really counts is how you develop and integrate the marketing of your services. Much of this was new to me, but the end result is a lot of positive client feedback on how professional and focused my website now looks. I would certainly not have achieved this without Chris’s support. Along the way I’ve also picked-up lots of useful tips about verbal and written presentation, and networking. We’ve also built a marketing plan, which I’m now poised to put into action.
Chris was conscientious and supportive, and good at challenging my sometimes too-comfortable assumptions. He has given very good value and I’m more than happy to recommend his services.
Interested?
Arrange a free consultation by calling me at 07887 352841. Meetings can be in-person (if you live in the Sheffield, UK area) or online, eg Skype.