Marketing Through Your Strengths
Marketing Through Strengths and Stories
Most marketing begins in the wrong place! Choose an approach that does not work for you and you spend a lot of time and money efficiently motoring away from where you need to be.
Worse, if you hate every minute of motoring in the wrong direction, your frustration is there for the world to see.
Worse still, you do not showcase the very thing the world needs to receive from you. Local business owners and not-for-profits have something unique to offer. Marketing is your obligation to try something new in the most compelling way possible.
Obligations are rarely pleasurable. But imagine if what you’re good at and enjoy doing were at the heart of your marketing. How do you design marketing that does you justice? Honours your unique insights and experiences?
This single coaching session aims to uncover your core marketing strengths and stories.
Maggot in Old English meant a whimsical or strange idea. That’s what you’re looking for! It might not seem right at first but live with it for a bit and see whether it grows into something you can use. One day your maggot might become a beautiful bluebottle!
Metamorphosis is always a story. Your maggot is somewhere in your story. Maybe your life story or some incident or experience. It could be something ongoing that makes you unique but perhaps you don’t use in your marketing.
Seek your maggot in your life story and feature it in the story you tell to promote your business. This is your opportunity to take stock, find one or more possibilities and start to live with them, ponder them and see how they grow and develop.
Co-founder, Chairman, and CEO of Apple Inc; Primary Investor and Chairman of Pixar
How to Sign Up!
If you would like more information, call or text me on:
If you would like to book a Strengths and Stories session, please press this button:
Discover your first building block for a marketing design that showcases your offer and stands out from your competition.
I'll send you a set of questions to prepare for the session. The coaching itself takes about an hour.
This is a single taster coaching session that aims to get you started. If you choose to continue with my coaching programme, I deduct the fee for this session from the coaching package you choose.
The fee for this taster package is £47.
A Nugget of What is Core to Yourself
I’ve just spent really a fascinating hour with marketing expert Chris Sissons in Sheffield. I wasn’t quite sure what to expect from the session with Chris but we worked at finding a nugget of what is core to yourself, what distinguishes you from all competitors and one we came up with today was self-expression. It’s interesting actually because I always talk about self-confidence and overcome challenge to speaking confidence. It’s what I do and love doing. But to actually describe that as self-expression just puts a slightly nuanced angle on it, one I’m going to explore. So I’m grateful to Chris for giving me the hour to explore this in some detail. And it’s probably quite a strategic weapon to have in my marketing armoury as opposed to all the normal: “How do you fill the room? How do you do Facebook Lives? How do you advertise yourself on social media platforms?” So my big take away today, my golden nugget if you like, is self-expression and how I can help people become more self-expressive.
Deep and Profound Analysis
Chris has great experience in the not-for-profit sector and helps businesses promote themselves locally. In particular he helps connect the way businesses support their local communities. Chris is happy to take time to explore a deep and profound analysis of the marketing issues for any business. He takes a different perspective from where I come from and I find this particularly helpful.