Hello, I'm Chris Sissons
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Every business has a narrative; a selection of stories and information that explains why it exists. Not all business owners can describe their business narrative in a consistent and compelling way.
You need to know why you are in business but then the question becomes: how do I explain my Why? Stories and teaching combine together to inform your marketing and also your products and services. Stories help but no single story can cover all possible media channels, audiences or positions along a sales funnel.
With a clear business narrative, you can do two things with renewed energy, creativity and enthusiasm. You can:
This diagram shows how everything fits together ...
Raw Material (from your life experience, case studies, published stories, data and statistics, etc).