Add Genuine Value: Make Good Money!
Are you a coach, consultant or freelance?
Do you feel underpaid for the work you do?
Have you lost sight of your original objective through pressure of work?
If so, perhaps you are a reluctant business owner! You enjoy delivering your offer, working with clients and to be frank, your business interests take second place.
But this is proving to be a headache …
You need to break even on your business, live off your income and make a little more to cover unexpected expenses. Many people would like to do even better than that!
You're not seeking wealth for its own sake but understand you need more income to carry on doing what you enjoy.
But, you are wary of marketing because in your experience too many people spin too many yarns to generate income for themselves. You really don’t want any part of it!
The same applies even more intensely, where it comes to sales …
The thing is, it need not be this way. My promise is your marketing can be:
- Congruent with your offer and your values
- Of immense value to your prospective customers or clients
- How you deepen your client's understanding of your offer
- A means to grow connections with other businesses and build community
Would you like to know more? Follow the orange links below to blog posts, which cover aspects marketing together. Or scroll down and take the quiz to find out how likely your business is to succeed!
A Nugget of What is Core to Yourself
I’ve just spent really a fascinating hour with marketing expert Chris Sissons in Sheffield. I wasn’t quite sure what to expect from the session with Chris but we worked at finding a nugget of what is core to yourself, what distinguishes you from all competitors and one we came up with today was self-expression. It’s interesting actually because I always talk about self-confidence and overcome challenge to speaking confidence. It’s what I do and love doing. But to actually describe that as self-expression just puts a slightly nuanced angle on it, one I’m going to explore. So I’m grateful to Chris for giving me the hour to explore this in some detail. And it’s probably quite a strategic weapon to have in my marketing armoury as opposed to all the normal: “How do you fill the room? How do you do Facebook Lives? How do you advertise yourself on social media platforms?” So my big take away today, my golden nugget if you like, is self-expression and how I can help people become more self-expressive.
Good coaches add genuine value to their community, city and other businesses
Smart coaches make good money
Is it possible to be both good and smart?
This easy and fun quiz will help you decide whether your business is good and smart! Then sign up for “Five Proven Steps to be Paid What You Really Deserve: Getting the Most Out of Coaching, Consultancy or Freelancing", a 6 page pdf that can transform your business!